Blues coach and former All Black Tana Umaga has agreed to become an ambassador for Auckland's Youthtown.
The charity's chief executive Paula Kearns said Umaga would be the public face of the sports programmes which Youthtown runs in schools and is extending into school holiday programmes, sports clinics and sports camps.
"He is also going to be present at some of our events and functions," she said.
"Another thing we have engaged him to help us with is to give us some of his observations on youth development and collaborate with us to try and optimise the value of our sports programme."
She said the terms of the arrangement were confidential.