Gordon Murray's quest to reinvent automaking started in a traffic jam.
Murray, the legendary former designer of Formula One race cars, was driving to work in the London suburbs in 1993 when he hit gridlock.
Surrounded by gas-guzzling sedans he vowed to someday make small, efficient vehicles that would ease congestion and become stylish objects of desire.
On a misty March morning 19 years later, he swings open a metal door in a gymnasium-sized workshop south of London.
"There they are," says Murray, 65.