Beachgoers who have survived being caught in a deadly rip are being sought for a new survey that aims to save more lives on New Zealand beaches.
Rip currents claim around half of the 22 lives lost each year on the coastline.
They're also a key factor more than 52 per cent of all rescues performed by surf lifeguards, amounting to an average of 800 lives each year.
Now, Surf Life Saving New Zealand has developed an online survey about rip currents that aims to improve rip education and awareness.
The New Zealand Rip Current Experience Survey, in collaboration with the University of New South Wales and Surf Life Saving Australia, comes after an extensive campaign in Australia which queried the general public on their knowledge and experiences of rip currents.