For National ministers charged with the tricky job of selling an austerity Budget, choosing their words has been everything.
In the run-up to Budget Day, they have avoided using the word "cuts" . They have instead referred to finding "savings", making "trade-offs" and "rebalancing" spending.
Finance Minister Bill English's so-called "Zero Budget" speaks for itself. There is precious little, if any, money for new spending.
However, Budget politics dictate that the Government show it is both alive and responsive where the pressure for more spending is intense and valid.
The past three weeks have seen drip-feeding of announcements to get the maximum political bangs for the Government's increasingly limited bucks.