Twice national award-nominated entertainment venue King Street Live is to close after a whirlwind three years of rocking the region with some of the best live music in New Zealand.
Managing director Carl Schdroski said shareholders had made the decision to shut the Masterton venue and bar - a novel business model opening mostly on Thursday, Friday and Saturday - at the end of next month.
He said waning community support for lesser-known acts, a low population and income range in Masterton, and changes to alcohol laws had combined to make the "usual struggle of staying afloat" unsurvivable.
Bar manager Jason Ireland said the lowering of the drink-driving limits at the end of 2014 had almost immediately evaporated the stream of patrons, and several attempts to coax punters back, like enhancing and widening the menu, the opening hours and the variety of acts, had not succeeded.
Mr Schdroski, who retails furniture in a neighbouring business and owns the building that houses the venue, said King Street Live had been an uphill climb since opening in 2013.