The phenomenon that is Conscious Consumers is expanding its ambition in a big way, through a six-week campaign to fund the world's first Good Spend Counter.
Ben Gleisner, CEO of Conscious Consumers, explains: "The challenge over the last three years running Conscious Consumers is convincing businesses that they will get more customers if they use more sustainable practices - buying free-range eggs, paying workers a living wage or using organic milk for example - The Good Spend Counter will do just this."
'Conscious consumers' will set up a profile and register their existing EFTPOS and/or credit card and be able to identify the issues they care about most in a sustainable business. The Good Spend Counter will then tally the money spent by consumers in Conscious Consumer accredited business, and communicate the things they care about.
Check out the campaign on PledgeMe.
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