Racial profiling isn't a Facebook troll on social media- racial profiling is real, it's something that real people experience in their real lives.
When a person is treated differently by law enforcement or private security officers because of their ethnicity or skin colour: this is racial profiling - and together with discrimination it can be hard to measure and therefore hard to address.
Talking openly about discrimination is crucial if we are ever going to address it properly. Racial profiling isn't just about those high profile cases.
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It is as simple as the small boy in the toy aisle of a major retail outlet being asked to turn his pockets out when none of the other children are asked.