A man who caught a blue shark off a Papamoa beach says he was actually targeting bronze whalers but is thrilled to have landed the "amazing" species.
A close-up snap of the blue shark was posted online after its capture in the Bay of Plenty on Sunday afternoon.
Tauranga Land Based Fishing organiser Jackson Brown said the "surprise" shark was spotted just off Papamoa.
"We were targeting bronze whalers. We had seen six throughout the day. Visibility was good as we could see them swimming to about 20 meters out," he told the Herald.
"The blue shark turned up on the last bait. It was a short fight and we were more surprised than anything as blue sharks are very uncommon off the beach. It was a species ticked off the list as I wanted to catch one this season.