The fainthearted should hole up indoors and stay away from drains next Tuesday as the streets fill with scary clowns.
If Trade Me figures are anything to go by, this Halloween will bring with it an explosion of Pennywise lookalikes as "sexy" costumes drop in popularity and "scary" ones rise.
"Scary clowns appear to be all the rage this Halloween with scary clowns being the most searched costume on Trade Me this month, fetching 2870 searches already," Trade Me spokeswoman Millie Silvester said.
"Back in October 2015, scary clowns were barely on the radar with only a few hundred searches. Then came the 2016 killer clown phenomenon and this year's hit movie, It, which saw the number of searches for scary clowns sky rocket in the past two years."
Since the beginning of October there have been more than 48,000 searches for Halloween costumes on Trade Me, double the number of searches seen in any other month.