SuperCity: Wit, wisdom of new city slogan hunt

The city leaders are developing a new global brand to attract visitors, events, skilled migrants and investment. Photo / Doug Sherring

Aucklanders have plenty to say when it comes to rebranding the Super City.

The city's landscape, lifestyle, diversity and friendly nature are common themes to emerge in feedback to the Herald.

This follows news that city leaders are developing a new global brand to attract visitors, events, skilled migrants and investment.

John Euston suggested "Auckland. By far the best".

William Rodrigues' suggestion of "Auckland loves one and all" is a variation on former news presenter John Hawkesby's "Auckland - Loving You".

Among the amusing suggestions is "Auckland - Rates Really Highly". Jim Milne was one of several respondents who want to keep "The City of Sails" phrase.

Brett O'Riley, who heads the council's tourism, events and economic development body, said if Auckland is to remain competitive it needs to stand out from global competitors.