Forecasts of possible strong winds in parts of Hawke's Bay today were yesterday being overshadowed by the realities of summer as sunburn victims traipsed through medical centres and pharmacies for something to ease the pain.
The problem was highlighted by pharmacists Peter Bailey and Gary Mellett at Gahagan's Pharmacy, one of about 26 shops which opened for New Year's Day trading in Napier's Emerson St shopping precinct yesterday.
"There's lots of sunburn," Mr Bailey said. "And some of it's really bad, it needs treatment."
Mostly it was through people not taking enough care, and some was "stupid".
People were not preparing properly, and needed to use sunblock before heading out into the sun, and also apply it regularly later in the day.