As New Zealand edges closer to summer, pockets of festivities are beginning to emerge - including the Beer Festival today down at Auckland's waterfront.
The two-day event that started yesterday at The Cloud in Auckland's CBD is being hosted by The Beer Spot and hopes to attract "mainstream beer drinkers" to local craft brews.
One of the directors of The Beer Spot, Jason Payn, last month told the Herald he found the word craft created a barrier for a lot of mainstream beer drinkers who think it's a drink only for hipsters or beer nerds.
"We call it great beer and try to introduce people with what we call gateway or transition beers like lagers and pilsners.
"A lot of the time, a mainstream drinker will take a punt at an awesome-looking can and it might be something really heavy that really freaks them out," Payn said.