KEY POINTS:
First the city fathers pledged to wipe out the larger-than-life shots of Daniel Carter and other models from central Auckland as part of a billboard blitz.
But now the Auckland City Council plans to extend its signs-cleansing policy to the suburbs.
Businesses across the city are coming to terms with a proposed bylaw that drastically cuts the amount of signage on corner dairies, shopping strips and in suburban villages such as St Heliers and Sandringham.
Small businesses will be forced to remove and alter signs at their own cost. Big businesses, such as banks, will have to curb their logos.
These rules will apply across Auckland City from the corner dairy to suburban centres. As a rule of thumb, businesses in industrial areas can have double the amount of signage.
Signs affected include billboards, murals, banners, flags, balloons, posters, sandwich boards, wind socks, blimps or projections of light which advertise a product, business or service. Messages or noticeboards 50cm or less inside a door or window are also included.
The public have until March 2 to make submissions on the bylaw.
The council plans to pass it in May and give businesses 18 months to comply.
