Subaru is on a tear. The new WRX will help it go even faster.
Japanese automaker Subaru unveiled its new high-performance WRX sedan Wednesday at the Los Angeles Auto Show. It goes on sale this spring.
While Subaru is more widely known as a maker of sturdy wagons for the Birkenstock crowd, the sporty, high-horsepower WRX has dedicated fans who have been eagerly awaiting the successor to the current version, which debuted in 2008. The WRX is based on the compact Impreza, which was redesigned in 2011.
Subaru's U.S. sales have grown 28 percent this year, faster than any other automaker, thanks to the recently redesigned Forester SUV and the new XV Crosstrek. And despite its age, the WRX continues to sell well, with sales up 39 percent to 14,782.
That's not many in the grand scheme of things. Subaru has sold nearly 97,000 Foresters, for example. But analysts say the WRX plays an important role as a sporty, aspirational car that brings young buyers into the brand.