The first shipment of the two-door coupe which is due here in December is being snapped up.
Before going public, Subaru NZ offered these 12 cars to Subaru customers via the internet.
Wallis Dumper, managing director of Subaru NZ said, "The response took us by surprise as eight units were snapped up within six hours."
Those outside Subaru's customer base will have to move quickly to secure the remainder.
To secure a BRZ, potential customers visit www.brz.co.nz where they can choose their colour and personalised plate preference, and pay a $1200 deposit.