The iconic Santa on top of Hastings New World has officially retired from Christmas supermarket duty.
The 8m high, 4.5m wide and 700kg Santa was strapped to a small truck, legs hanging off the back, and transported to his retirement location on Tuesday.
"Santa has had a great run on top of our roof since 2002 and we're sad to see him go, but he's found a new home and will have a comfortable and relaxing retirement," owner of Hastings New World Jeff Yates said.
Yates declined to elaborate on where or what exactly Santa's comfortable retirement would be.
One option is of course, the North Pole, but Hawke's Bay Today understands not even Santa's reindeer were willing to travel down from the Arctic to carry a 700kg Santa roughly 14,000km home.