His co-leader, businessman Guy Haddleton, called for an informed review of the plan without the spin, citing a council flyer handed out at the meeting which stated apartments would not appear in every neighbourhood.
A presentation from Mr Burton said three-storey apartments would appear in 49 per cent of residential Auckland and four, five and six-storey apartments in a further 7 per cent.
"We accept there has to be intensification in Auckland.
"The real issue is how and where," he said.
The meeting unanimously passed a resolution to rethink the Unitary Plan in order to balance intensification with infrastructure capability and urban character.
Other resolutions called on the council to rethink the apartment zones in residential areas, give people a say on apartment developments, undertake local plans with communities, and conduct assessments of heritage buildings and areas before intensification occurs.
The Character Coalition - an umbrella group of 58 heritage and community groups - announced at the meeting it was joining forces with Auckland 2040.
Spokeswoman Sally Hughes said it shared the same concerns about the future of the city's neighbourhoods.
Last night, Auckland Mayor Len Brown refused to address the specific resolutions passed at the meeting, but in a statement said the city needed a balanced approach to development over the next 30 years and encouraged as many people as possible to have a say in the final two weeks of engagement on the draft unitary plan.
Submissions close on May 31.
Read more at shapeauckland.co.nz
No 'vested interests' in plan
Takapuna neighbours Richard Burton and Guy Haddleton are the figures behind the Auckland 2040 movement calling on the Auckland Council to rethink apartments haphazardly scattered throughout Auckland.
Mr Burton is a retired planner who worked for corporates and multi-national companies and Mr Haddleton is a successful IT businessman who sold his US-based software company for US$160 million in 2004.
Both men said they had no vested interests in the new council rulebook - or Unitary Plan - that asks Aucklanders to adapt to more intensification of the traditional suburban lifestyle.
Mr Burton said he went from having a bit of a look at how the draft Unitary Plan affected him to thinking it was going to have significant implications for the built form of Auckland. He said he had been retired for about eight years.
Auckland-born Mr Haddleton - a former SAS captain - returned to the city last year after spending 25 years overseas. He said he did not own property related to "this little project".
Mr Haddleton said "under the changes in the plan, Auckland will change fundamentally. It won't be the Auckland we recognise in 25 years' time ..."