A website designed to reunite burglary victims with their stolen property aims to put a dent in the black market.
Stole Me, started yesterday, is a free, non-commercial national register of stolen property and pets.
Its business development manager, Tauranga accountant Angela Thomas, hopes it will increase the recovery of stolen items and ultimately reduce trading in illegally acquired goods.
Police have applauded the initiative, also backed by groups including Crimestoppers and the New Zealand Insurance Council.
Ms Thomas said the website was inspired by a Bay of Plenty couple who found reaching out to the public proved difficult after their boat was stolen a year ago.