Toast Martinborough tickets are not exactly flying out the door yet but the event is still expected to sell out.
The 10,000 tickets for the November 17 wine and food festival went on sale at 9am on Tuesday but had not sold out 24 hours later.
Toast general manager Rachael Fletcher said there was still a chance for people to grab tickets.
"The vast majority went out the door on Tuesday and there is a small number of remaining tickets to be snapped up in the next couple of days."
Ticket sales were slower than last year, when tickets sold out within six hours. In 2011, they sold out in just 24 minutes.