Mike King has opened up about how the weight of pressure of being named New Zealander of the Year led to a mental breakdown last month.
King, who has been one of New Zealand's most influential and vital mental health campaigners, told TVNZ the weight of being named New Zealander of the Year and the expectation to help everyone who messages him can take its toll, especially when he receives texts from people saying they're going to take their own life.
"I didn't realise how heavy that mantle is, especially when you're talking about mental health. So when I feel down, I work harder and then I try and fix the world, and I needed to fix everything.
"When you've got over 100,000 people on social media messaging you, texting you – and I'm the guy most likely to say 'yes' because I'm a people-pleaser, I want to please everybody – and the weight of it just started weighing me down.
"[There are] people texting you going, 'I'm going to take my own life tonight', people ringing you and leaving messages [like], 'You're New Zealander of the Year but you do nothing, you don't deserve it.'"