Thousands of postage stamps have been taken off the shelves - for coming unstuck.
NZ Post has received dozens of complaints about stamps from their KiwiStamp booklets falling off envelopes in the post.
The Kiwiana style stamps - which are manufactured offshore - come in booklets of 10 and feature well-loved images such as cricket stumps, fish and chips and flying ducks.
They bear the slogan: "KiwiStamp. Holds its value forever." But many don't appear to hold to an envelope for more than a few hours.
It's another blow in a bad week for those who like sending a letter the old-fashioned way: NZ Post has just announced it will be hiking the price of a standard letter from 60c to 70c from July 1.