If SsangYong's small New Zealand team has anything to do with it, Actyon utes will overtake established players. Colin "Pine Tree" Meads will replace Crump in ute-owning lore. And every farm and school gate in the country will be familiar with the brand.
What's new
An all-new and handsome body replaces Actyon's frankly ugly predecessor. It sits on a full ladder chassis with double wishbone suspension up front and five-link coil sprung rear. This is the only ute to eschew leaf springs out back and use four disc brakes. The load tray is a whisker bigger at 2.04cu m and the gate is now 11kg to heft instead of 22kg.
There's a 114kW/360Nm 2lt variable-valve turbo diesel engine, with the lowest emissions of the bracket at 196g/100km, and matched to auto or manual six-speed transmissions in four- or two-wheel drive.
Oh yes - and a new ad campaign fronted by Meads, who took on the job in exchange for SsangYong support for King Country Junior rugby.
The company line
Managing director Deon Cooper is full of enthusiasm. His sales increased over 300 per cent last year to 445 and in this year he aims for 750. He and chairman of distributorship, his dad Rick, have a long-term plan: they want to grow their $30 million investment to $50m in the next two years with 1000 sales. They've priced the range to compete. It opens at $36,990 for the 2WD manual and tops out at $47,990, including heated leather seats with electric adjustment, 18-inch alloys, auto wipers and headlights, reverse sensors and climate control air con. And what about discounts? The Coopers say, "We believe in gentle pruning, not mass amputation".
