"One of the barriers that [we're] finding for transitioning students from school sport to club sport is that a number of parents ... don't want their kids associated with the drinking culture.
"They're happy for school-based sport ... but they're worried that if [their child] goes and plays at the local club, where there's alcohol, that it could be an influencing factor on their development."
In the study, 47 per cent of students said they consumed alcohol "to get drunk" and 45 per cent said they drank "to relax". About 36 per cent said they drank because of boredom while 23 per cent said they did so "because my friends do".
All Black legend Michael Jones said he understood what young Pacific athletes faced. Even as a 17-year-old coming through the ranks at the Waitemata Rugby Club in the 1980s, he was surrounded by a drinking culture. He said for many young Pacific Islanders - brought up in strict homes - the sports club was a place to freely socialise and drink without a fear of being caught.
"When you're doing well in sports, people want to shout you. People wanted to shout me, but it was, 'no thanks'. Once you drew the line, they did respect you and then they just gave you orange juice."
Jones said the fact that alcohol was readily available made it hard to say no. However, he always refrained from slipping into temptation.
"For me, it was the Christian thing to do, but when the rubber met the road, I didn't want to let my mum down. I was scared of the wrath of my mother," he laughed.
Another key finding was that of those students identified as not being heavy drinkers or who refrained from drinking altogether, 77.1 per cent attended church. Most of those students also had close connections to their cultural background.
Mangere MP Su'a William Sio said the latter findings indicated that policymakers needed to join forces with church leaders and even high-profile Pacific sports stars to campaign against binge-drinking among Pacific youth.
Mr Sio said: "The church organisations ... provide very strong and positive influences. Policymakers need to take advantage of that."