SPCA Cupcake Day is celebrating ten years of raising vital funds for the charity.
Since Cupcake Day launched in 2009 more than $2.3 million has been raised.
Last year over $300,000 was raised for animals who have never known love and care. This year, the SPCA is aiming for $320,000.
The proceeds go towards protecting abused, neglected, injured and abandoned animals and 45,000 animals are rescued by SPCA every year.
Winter is the most dangerous time for vulnerable animals to be out on the street, so SPCA encourages Kiwis to get involved in Cupcake Day and to bake something special to sell for the cause.