Sounds Air is pleased with passenger loadings for the few days of its Westport to Wellington service, despite one empty flight.
Sounds Air began the new service on Tuesday, replacing Air New Zealand's 19-seater Beech 1900D with nine-seater Pilatus PC12s.
"We've got a 61 per cent load factor for the first week. I'm more than happy," said managing director Andrew Crawford. "All it can do is build. Passengers are loving it - they can't believe how good the plane is. There's been some very positive feedback."
The 61 per cent loading equates to 5.4 seats per flight. Air New Zealand averaged a 63 per cent loading - 12 seats per flight.
Sounds Air provides 26 flights a week - six more than Air New Zealand - but fewer seats (234 compared to 380).