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Danish high-end stereo and television maker Bang & Olufsen will cooperate with Aston Martin to deliver audio systems for the British maker of luxury and performance cars.
Bang & Olufsen said the deal was expected to have a positive effect on its results in the coming years, but its shares fell as much as 4 per cent on disappointment the deal was not with a larger manufacturer. The Danish firm already has a similar contract with Germany's Audi.
Jyske Bank said the total yearly sales of Aston Martins were one-third of those of Audi's top A8 model, meaning the contract would have limited economic value for Bang & Olufsen.
Jyske said it had hoped Bang & Olufsen would announce Mercedes-Benz as its new partner, and that shares in the Danish firm had risen over several days on expectations of a deal with a larger producer.
- REUTERS
