KEY POINTS:
Smokers trying to kick the habit will be given the chance to test and choose their preferred nicotine substitute in an Auckland University research trial.
Dr Chris Bullen, one of the 10 researchers, said studies indicated people were more likely to follow instructions and succeed in changing their behaviour when given a choice.
"If people are given an opportunity to try all the nicotine products available before selecting the one that suits them best, they may be more successful at quitting," he said.
The trial will involve over 1400 smokers, enlisted through the national Quitline. Half will be sent a "selection box" containing five different nicotine products: patch, gum, inhaler, pouch and tablet.
The second group will receive the usual method of treatment, consisting of a nicotine patch and/or gum supplied by Quitline.
The usual practice in New Zealand is that people trying to stop smoking replace their cigarettes with a nicotine substitute. Only nicotine patches and chewing gum are subsidised.
The study is expected to provide information about more effective use of products for the estimated 430,000 New Zealanders who want to quit smoking.
- NZPA