If you want more followers on Tik Tok, film a cool-looking sea slug.
That wasn't the reason Gisborne Herald photographer Liam Clayton took a video of a blue dragon sea slug but it has gone viral on the social media platform.
On Thursday night he posted a video of the blue dragon sea slug, or glaucus atlanticus, doing a forward roll in a container of seawater at Ohope Beach, in the Eastern Bay of Plenty.
In five days it has had 6.5 million views from around the world. Liam's fan base on Tik Tok grew from fewer than 100 followers to more than 11,000.
A few of these sea slugs have been spotted at Tairawhiti beaches too. If you do come across one, do not pick them up. Their sting is reputedly worse than a sting from a bluebottle jellyfish, which these sea slugs eat for breakfast.