Sir Pita Sharples has described as "insulting" an attempt by a British menswear chain to create its own haka ahead of the Rugby World Cup
In a video fronted by former England captain Matt Dawson, a group of rugby players clad in English colours perform a dance called 'The Hakarena', fusing the actions of Ka Mate with those from popular 1994 dance song Macarena.
But Sir Pita, former co-leader of the Maori Party, said the video was both disrespectful to Maori culture and missing the point of the All Blacks' pre-match war cry.
"The haka is done as a way of honouring the enemy," he said. "You don't do it in those sorts of circumstances -- you do it if you're up for a challenge.