Behind The Headlines takes New Zealand behind the scenes with some of the Herald's journalists who are experts in their fields.
The campaign features a series of videos of the journalists talking about their area of expertise – including one where award-winning Editorial Cartoonist Rod Emmerson draws them in caricature.
Gain insight from Simon; a Senior Writer at the NZ Herald, on how he makes sure what's important is always engaging and the power of finding the "spinach" in a story.
Simon Wilson on ensuring what's important is always engaging
