One of Auckland's newest speed cameras stands out more than ever.
A static speed camera in Parnell now features a prominent sign with a giant arrow pointing to where it is perched.
The camera on Tamaki Drive is one of 33 locations across the country where new digital cameras were installed this year.
But the sign was not placed on the speed camera by disgruntled motorists, rather it's the work of the Breast Cancer Foundation.
The sign was put up over the weekend as part of the foundation's Pink Star Walk, which was held on Saturday.