Te Kaheru Mataraua a Haua, performing on the third day of Te Matatini last year. Photo /Warren Buckland
The final of the country's premier kapa haka competition will be translated from te reo Māori to Mandarin for the first time.
The Te Matatini kapa haka festival kicks off next Thursday at Wellington's Westpac Stadium and will run for four days, leading up to the final on Sunday.
Aucklander Lidu Gong - star of the Vogel's advert - will translate the event for Māori TV's broadcast.
Gong, a Chinese national, started learning te reo about eight years ago.
He's now fluent, but continues to study the language and, more broadly, the culture to improve his knowledge.
The 64-year-old fits this around his work as a librarian at Te Wananga o Aotearoa's Māngere campus and his home life with his wife and daughter in Mt Roskill.
Gong started learning te reo because of his fascination with Māori culture, along with another, slightly more unusual reason.
Around a decade ago he began suffering from insomnia, and had started searching for a way to cure his sleeplessness.