A flag is flapping above the Wairarapa Times-Age building in support of the Hurricanes match tonight.
The team is playing against the Crusaders at Westpac Stadium.
Meanwhile, the flagpole carries a bit of history.
In 2008 someone stole the official Times-Age flag, replacing it with a pair of camo trousers left on the upstairs balcony.
It appears the town is deeply entrenched in rugby.