Should bloggers endorse products?

Left-wing blogger Russell Brown and the Right's David Farrar were must-read advocates for Labour and National before the election.

Now they have common cause fronting an advertising campaign that breaks down the line between advertising and editorial content.

Ads featuring the two men - as well as Alistair Thompson of the press release website Scoop - are running on websites that put readers, who discuss their Powershop experience, into a draw.

Debate on this issue is now closed.