Firefighters are fighting a blaze at a shop in Birkenhead on Auckland's North Shore.
The 5m x 10m shop on Mokoia St was "well involved" when firefighters arrived at 2.45pm, Fire and Emergency NZ northern shift manager Colin Underdown said.
The crew was using a single hose reel and fighting the fire from the interior of the 5m x 10m shop near the Hinemoa St roundabout.
It's understood the unit is a shoe shop but Underdown was unable to confirm that.
Multiple calls had been received about the blaze, Underdown said. The first came in just before 2.30pm.
