Labour leader David Shearer is setting out on another attempt to woo provincial and rural New Zealand by claiming the regions are losing out to their big-city counterparts.
Mr Shearer will speak in Nelson today where he is expected to accuse National of neglecting the well-being of provincial New Zealand and stripping regional road funding to pay for projects such as Auckland's motorways, National's "roads of significance".
Labour will also issue a series of statements setting out a range of bad news stories for each province since National came into Government in 2008 - including companies where there were big job losses, dodgy roads and the numbers from each region who had gone to Australia.
Borrowing from Mao Zedong's theory that if you win the countryside, the cities will follow, the envy politics strategy is Mr Shearer's latest attempt to win back provincial New Zealand where Labour was punished in the last two elections.
Labour has only two provincial electorate seats - Palmerston North and West-Coast Tasman - and secured only 22 per cent of the provincial and rural vote in the North Island last year - well below its national result of 27 per cent.