The survival of the ocean's top predator is under threat which means it is time for the country to join a global movement to ban shark finning from its waters, the New Zealand Shark Alliance says.
"It is a senseless waste to be killing sharks just for their fins and dumping their bodies," WWF-NZ Marine Species advocate Milena Palka said.
The Government is about to release its National Plan for Action on Sharks for public consultation.
It will set out a plan for sharks for the next five years, and Ms Palka said it was crucial that it commits to a ban on shark finning.
Shark Awareness Week started today and included with shark conservation activities planned during the week, a large mural is being painted by street artists in Wellington near Waitangi Park to highlight the issue.