NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / New Zealand

Settled, stable - and racing to early death

7 Jan, 2001 02:31 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

SCOTT MacLEOD transport reporter

Fifty years ago Walt Disney invented a friendly cartoon character who turned into a snarling maniac as soon as he gripped the steering-wheel of his car.

Goofy's metamorphosis from Mr Walker to Mr Wheeler in the 1950 film Motor Mania was akin to Dr Jekyll turning into Mr
Hyde.

It was also, says our Land Transport Safety Authority, something akin to what happens to the typical person who speeds on New Zealand roads.

For although many people think that our speedsters tend to be teenagers in modified cars, the reality is that many people who crash at high speed are aged 25 to 39, entering their supposedly settled years with families and good jobs.

The LTSA says the Kiwi Mr or Ms Wheeler - 30 per cent are women - rarely thinks about what might happen if he or she crashes.

Speed-demon Wheelers keep the tyres, brakes and other safety features on their fast cars in top condition.

They consider themselves smart drivers, superior to hoons. They think they have the vehicles and skills to handle speed.

Until they crash.

Hence the main slogan of this summer's LTSA, police and local authority road safety campaign: "Are you a part of the dying race?" which targets the hidden hoons lurking in middle New Zealand.

Road-safety experts have targeted speedsters for years, but the latest campaign is especially aimed at middle-class Northland, Auckland and Waikato.

LTSA director Reg Barrett says that despite years of campaigning, speed is still the single biggest killer on the roads - bigger than alcohol, fatigue or driver inattention.

It contributes to one-third of deaths in smashes.

In 1999 the average speed of motorists on state highways was 104.2 km/h, and 60 per cent of all motorists broke the speed limit. The new campaign aims to pull the average figure down to 102 km/h.

The LTSA's market research shows that the Wheelers drive fastest when they are alone in their cars. A note attached to the research says: "These are the guys that belt along at 130/140 km/h on a nice stretch of road - in charge, superior drivers, immune."

The research also found that most Wheelers think they are experienced enough to drive much faster than the speed limit. Some speed to relax and others speed to challenge themselves, but always they feel in control of their vehicles.

The LTSA says its "the faster you go the bigger the mess" advertisements appear to be having an effect, but speeding is psychologically ingrained to the point that any change in behaviour is slow in coming.

Northland, Auckland and Waikato crash data for the five years from 1995 shows that more than half of road casualties were aged 20 to 39, and that the summer months were the most dangerous.

The LTSA's breakdown of the ages of last year's road victims shows by far the biggest group was aged 25 to 39 years.

The death toll was made up of 41 youngsters under 14, 57 teenagers aged 15 to 19, 53 people aged 20 to 24, 127 in the 25 to 39 bracket, 96 aged 40 to 59 and 84 over 60. The age of four of the victims was unknown.

The most dangerous time to drive was between 5 pm and 7 pm on any Saturday in January - apart from in Northland, where more people died on Sundays.

Environment Waikato councillor Morris McFall says the stress of Christmas and getting to holiday spots are likely causes of the deadly summer peak - one reason the new campaign was launched in December.

Police involved in the campaign say that many motorists do not know that some of our highways are not designed for driving at 100 km/h.

National traffic safety manager Superintendent Steve Fitzgerald says two ways of stopping some people getting frustrated and driving stupidly are for slow trucks to pull over and for car drivers to avoid tailgating.

But the chances are that this summer Mr and Ms Wheeler will be just as goofy - and lethal - as ever before.

Are you in the dying race?


Part of this summer's road safety campaign is this Speeding Challenge questionnaire, printed on cards distributed in cafes by the Land Transport Safety Authority:

Test your chances of getting a speeding ticket or losing control by going too fast.

Score your answers with:


* Often - 2 points

* Sometimes - 1 point

* Never - 0 points


Do you:

1. Drive more than 110 km/h on the open road or motorway?

2. Drive faster when you are alone?

3. Talk to your mates about how quickly you got from A to B?

4. Buy cars designed for high speed?

Total scores:

Less than 1: Well done, no speeding tickets for you, thanks for making the roads safer.

1-4: Chances of getting a speeding ticket just got bigger.

There are more highway patrols and the police will issue a ticket if you do over 110 km/h in a 100 km/h zone.

4-6: Chances are you already have one or more speeding tickets.

Slow down, drive to the conditions and save money and lives.

6-8: You think you're a pretty smart driver, you have the vehicle and the skills to handle speed. You think you drive safely but if you don't kill your speed it will kill you or someone else. You are part of the dying race.


Herald Online feature: Cutting the road toll

Do you have a suggestion for cutting the road toll?

E-mail Scott MacLeod. Please supply your name and address.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

New Zealand

'Moving quite quickly': Fresh bout of wild weather to sweep across top of North Island

New Zealand

Missing Upper Hutt man found 'safe and well'

Wellington

Chung’s campaign group loses candidate amid email scandal


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from New Zealand

'Moving quite quickly': Fresh bout of wild weather to sweep across top of North Island
New Zealand

'Moving quite quickly': Fresh bout of wild weather to sweep across top of North Island

Heavy rain watches have been issued for Northland and Auckland from early tomorrow.

16 Jul 09:13 AM
Missing Upper Hutt man found 'safe and well'
New Zealand

Missing Upper Hutt man found 'safe and well'

16 Jul 08:37 AM
Chung’s campaign group loses candidate amid email scandal
Wellington

Chung’s campaign group loses candidate amid email scandal

16 Jul 08:10 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP