Maria Sharapova has become a multi-million-dollar industry since her stunning Wimbledon triumph a year ago.
Her demolition of Serena Williams in the final catapulted her to superstar status with lucrative contracts and modelling assignments rolling in for the statuesque 18-year-old Siberian.
She has even launched her own brand of perfume.
Next week, though, Maria the businesswoman will be consigned to the locker room when Sharapova walks out on Centre Court on Tuesday to begin the defence of her title against Spain's Nuria Llagostera Vives.
It will be a tough assignment, even for a young woman who sacrificed a normal childhood at the age of nine, left her mothser and arrived in Florida with just a handful of dollars.
After stretching her unbeaten run on grass to 17 by retaining her Edgbaston title last week the Russian relaxed with a spot of "retail therapy" in London.
The next couple of weeks promises to be rather more taxing.
Although she walloped the ball with trademark power at Edgbaston, her game see-sawed between spectacular winners and wild errors against middle-ranking opponents.
She will need to raise her game a couple of notches to come through a draw loaded with danger.
Twelve months ago Belgian duo Justine Henn-Hardenne and Kim Clijsters were absent, Lindsay Davenport was struggling for fitness and, by her own admission, Serena Willimas hardly showed up in the final.
Two of that quartet lurk in her half of the draw, with fourth seed Williams or a rejuvenated Henin-Hardenne, seeded seven, her likely semi-final opponents.
Twice former champion Williams, who missed the French Open with an ankle injury, is likely to make as many headlines with her latest outfits as her tennis.
However the powerful American has a point to prove as she chases a third title.
"I played horrendous last year (in the final)," she said, looking back to her defeat by Sharapova. "I was so nervous, I put so much pressure on myself. I freaked out and couldn't perform. She didn't do anything at all."
Henin-Hardenne, who turned 23 just before claiming her second French Open title earlier this month, could be the biggest threat to Sharapova, having outclassed her in the quarter-finals at Roland Garros.
With a viral infection and injuries now behind her, Henin-Hardenne can complete her haul of all four grand slam titles, having lost in the 2001 final to Venus Williams.
"Venus was too strong that day," said the Belgian dynamo. "Since the last time I played here two years ago, my serve and my forehand have improved.
"Beating Maria on grass is a tough mission but I'm very motivated. But she has never been in the position of defending a grand slam before."
Second seed Sharapova, who will wear gold-speckled shoes at Wimbledon, dismisses her defeat in Paris.
"I'm not worried about playing her," Sharapova said. "I played Justine on her favourite surface (in Paris).
"On grass everything is faster, the points are shorter.
"I'll push myself harder and harder because this is my favourite tournament."
With so much focus on the bottom half of the draw, world number one and top seed Lindsay Davenport will rumble through the early rounds.
However the 29-year-old Californian, winner here in 1999, will be wary of Clijsters, a likely fourth round opponent.
Clijsters, who claimed a rare double by winning Indian Wells and Miami this year, confirmed her recovery from a serious wrist injury by winning the Eastbourne title on Saturday.
"It's going to be fun at Wimbledon," said the 15th seed who is yet to win a grand slam title. "Sure, I rate my chances." Sharapova aside, the small army of Russian players will have a large influence over the championships with big-serving US Open champion Svetlana Kuznetsova best equipped for a long stay.
Anastasia Myskina, the 2004 French Open champion, Elena Dementieva and Nadia Petrova will also have their say.
The mystery factor will be provided by enigmatic Frenchwoman and third seed Amelie Mauresmo who is still waiting for her grand slam breakthrough.-Reuters
Serious business stars for Sharapova
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