"These tragedies impact not only those killed or injured, but their friends
and family as well," she said.
The police campaign, that runs under the slogan, "We want you here for Christmas" is being run together with the NZ Transport Agency.
Four videos will be pushed out on social media to help get the safety message across in a "light-hearted way" with guest appearances from Santa and some cute little pups named Fitzy and Tumeke.
The social media campaign will be centred around the major factors contributing to a crash - going too fast for the conditions, not wearing a seatbelt, fatigue, drugs or alcohol and distractions, such as using a cellphone.
As well as the online campaign officers will be out on the streets in force, doing random breath testing, alcohol checkpoints and checks on seatbelts.
NZ Transport Agency Safety and Environment director Harry Wilson said in a crash the single biggest determinant in whether anyone is killed, injured or walks away unharmed is speed.
He urged people to actively take responsibility on the roads.
Venables said keeping people safe on the road was not something police alone could do.
"Police cannot do this alone, we need everyone's help to keep our roads safe.
"We want you here for Christmas."
