All Hopey wanted to do was show off his battle scar to his mates.
He probably never imagined that by posting it online he would create one of the biggest social phenomena of his generation.
But this year Oxford Dictionary editors named "selfies" their word for 2013, after the frequency of its usage increased by 17,000 per cent in the past 12 months.
In 2002, the Aussie teenager, who was known only by his nickname, fell over at a friend's 21st party and put his tooth through his lip. A few stitches and a whopping fat lip later, he posted a photo of his injury on the internet. A selfie, he called it, and so it began.