It will be a comment that could go down in broadcasting history - or be quickly forgotten in an avalanche of emotion and images.
If Emirates Team New Zealand manage to win one race this morning, the moment their boat crosses the finish line will provide commentators with a chance to echo a line through the ages.
Peter Montgomery managed to do just that when he said, "The America's Cup is now New Zealand's cup!" as Black Magic completed a 5-0 sweep in 1995.
Now calling the racing for NewstalkZB and Radio Sport, Montgomery this week said he did not have a phrase lined up in case the Cup was coming back again, but added, "Perhaps I should start giving it some thought."
Sky Sport rugby commentator Scotty Stevenson said that having talked to colleagues such as Grant Nisbett, he was confident those calling today's races would have given the finish some thought.