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New Zealand scientists have developed an apple in the proud tradition of Royal Gala, Braeburn and Pacific Rose.
After more than a decade of development the local industry is ready to launch its latest variety - with the not-so-catchy development name of PremA17.
A new company called T Seventeen comprising nine pipfruit companies has been formed to commercialise the apple, which was bred by fruit science company Plant & Food Research and is yet to be given a trademark brand name.
Chairman John McCliskie said the apple had a full acid-sweet flavour, was refreshing and juicy with a stunning crunchy texture. "This apple also has superb storage and shelf life easily retaining its quality and is a robust, grower-friendly selection."
Plant & Food Research previously bred the Jazz and Pacific Series apple varieties.
Pipfruit New Zealand chief executive Peter Beaven said this country was seen as a centre of innovation.
The local industry had bred Royal Gala and Braeburn and was responsible for finding Fuji and turning it into an international variety.
The apple is expected to be ready for sale and export within three years.
