KEY POINTS:
An Auckland primary school has taken the unusual step of making a TV ad to promote its fundraising music festival.
Singer Jordan Luck, who will perform in the festival, and about 20 Westmere Primary students star in the 30-second ad for the school's Little Day Out event on Saturday.
The commercial opens with Luck reflecting on "gigs you just never forget".
"You hear the screaming, the yell of the audience, it's just amazing."
A young student then tells the former Exponents frontman he has five minutes until he's on stage.
It closes with pupils in the playground urging viewers to come to the festival, with Luck signing off "and we've got facepainting".
It is screening on regional station Triangle TV.
Promoter Lisa Mein said it was done on a zero budget by pulling in favours from the school community.
Saatchi & Saatchi's executive creative director Mike O'Sullivan led the school's board of trustees' fundraising team for the project.
He said it showed school fundraising events had scaled new heights.
"The Little Day Out is taking community support and goodwill to the max," he said.
TV3 newsreader Mike McRoberts will compere the festival, and ousted Dancing With the Stars duo Peter Urlich and Hayley Holt will dance an exhibition waltz.
Performers include Don McGlashan, The Bads and Dave McArtney's Pink Flamingos.
Money raised will go towards a school hall.
