Musician Ray Columbus was farewelled this morning at a ceremony at St Patrick's Cathedral in central Auckland.
Columbus is remembered as New Zealand's first pop star, after he and his band, The Invaders, topped New Zealand and Australian charts in 1964 with the catchy She's a Mod.
The 74-year-old died in the arms of his wife Linda this week, after a long illness.
The father-of-two's red casket decorated with treble clefts arrived at the church in a blue-grey 1936 Chevy Master Deluxe, to be carried in by seven red-tie wearing pallbearers, including his brothers and a grandson.
Columbus, the first pop star in the Commonwealth to be made an Officer of the Order of the British Empire in 1974, had been ill for some time before his death.
Many spoke during the service of Columbus' professionalism and drive, but also his generosity towards others.
Fellow Invader Billy Karaitiana said he had been friends with Columbus since 1958, and shared memories of their early years.
"The thing I loved about Ray, in all the time I knew him, was his positivity. He always took the lead. He was tough on us, he was a great leader."
Friend Ant Healey spoke about Columbus' "impeccable stylishness" and his energy and enthusiasm.
Musical tributes were, unsurprisingly, a significant part of today's service.
Karaitiana and a young musician mentored by Columbus performed Columbus' signature hit, She's a Mod.
Elvis Presley's Glory, Glory Hallelujah filled the neo-gothic cathedral and Columbus' casket was carried from the service to his 1965 hit Till We Kissed.
Outside, church bells tolled as friends and family said their final goodbyes.
Singer Annie Crummer told the New Zealand Herald she had known Columbus since she was nine-years-old and he spotted her on a show called Opportunity Knocks.
"He's come in and out of my life ever since, with his advice. He could be so helpful." Service was the right word to describe his final farewell, she said.
"That word service - he certainly served his purpose in this little dot in the universe."
Another friend from the musical world, Shane Hales, spoke of his decades long friendship with Columbus.
The pair met in the 1960s, when Columbus was Hales manager and the pair performed on TV music show C'mon.
"I remember him as a very generous man, with his talents and enthusiasm, and it was all to help me, not him."
Born in 1942, in Christchurch, he made his first foray as a young entertainer with tap dancing, but was influenced by American rock and roll while selling ice-creams at the Avon Theatre and watching films like Rebel Without a Cause and Blackboard Jungle.