KEY POINTS:
It is still 69 days until Santa is due, but already there's a warning about which toys most Kiwi kids will be nagging their parents for this Christmas.
Toyworld has released its top 20 toys compiled from a list of favourites based on sales in its stores.
And traditional dolls and action figures are still competing against the not-so-traditional iTeddy and waterproof digital camera.
Head toy buyer Paul Hodgkiss said with 10 weeks to go until Christmas, the company was confident with the range of products available.
"We're always focused on trying to get the best value of what's in store."
Last Christmas, Kiwis bought up to $4 billion worth of presents.
Mr Hodgkiss acknowledged sales had been affected by the credit crunch, but said many parents were still willing to buy for their children.
"Obviously people are re-evaluating how they spend, [so] it's important to provide the best value on products."
The Christmas Top 20:
Bakugan Range action figures.
BABY born doll.
Beedos Super Studio.
Ben 10 Alien Force action figure, scooterand skateboard.
Bikes Hollywood & Tracker with Easy Push Handle.
Fisher Price waterproof digital camera.
Hannah Montana, games and apparel.
High School Musical dance mat.
iTeddy.
Leapfrog TAG reading system.
Littlest Pet Shop Tail Waggin' Fitness Club.
Mushabellies.
NERF N-Strike Vulcan dart gun .
Playskool Dance Cam.
Playworld Waterslide.
Star Wars Clone Wars Ultimate Lightsaber.
Star Wars Clone Wars LEGO Imperial Drop Ship.
Sylvanian Families Willow Hall toy house.
Tech Deck, miniature skateboards and skateparks.
Trampoline and safety net.
