Sam Judd is Co-founder and Events director for Sustainable Coastlines - a registered New Zealand charity that motivates people to look after their coastlines.
As oil pours from the stricken Rena onto our coastline, volunteers wanting to save their summer have inundated us with offers of help.
Hopes of a quick recovery are, however, bleak. Nearly 18 months after the huge Gulf of Mexico spill last year, tar-balls washed up again in a storm. Twenty years after the Exxon-Valdez spill in Alaska, they still find oil: we face our biggest beach clean-up ever.
So how can you help?
Vounteers detest inaction. Understandably, Maritime New Zealand wishes to address the situation with a coordinated approach, but perceived inaction makes people angry.