I am constantly asking myself: what makes people litter? And what will stop them from doing it?
Councils around New Zealand are starting to fine people for littering, which could be a key weapon in the arsenal against this antisocial and unhealthy practice.
I work for a charity that aims to change behaviour in regards to how we treat the environment. We focus on school students, because young people often haven't decided whether they can be bothered disposing of rubbish correctly. If you can explain to them the effects it can have - polluting the places they love and poisoning our food chain - they will usually make the right decision.
We also do lots of work with offenders on community work sentences, where we combine education with cleaning up the coast and sorting rubbish. Aside from being the perfect captive audience to get hard work done, we realised that such people frequently lack pride in their neighbourhoods, need some inspiration and are often short of cash - meaning they are more likely to rely on kaimoana to survive and engage when they know that it is being tainted by littering.
People who already love the beach and ocean - of which there are many here in New Zealand - will readily support looking after them more often than not and help to teach others too.