Kiwi families searching for help this Christmas may be left with empty stockings for their kids if Kmart's Wishing Tree appeal falls short.
The appeal, run with the Salvation Army, has so far received 6166 gifts - some 12 per cent of its total target of 50,000, just two weeks out from Christmas.
Kmart NZ managing director Sue Smith said the idea was to ensure that every child in every family that came to the Salvation Army for help would wake up to a gift on Christmas morning.
"We don't want the kids to be disappointed," she said. "It's our way of giving back to the community and putting smiles on the faces of children who'd otherwise go without."
She said behind the scenes a number of volunteers were working hard, wrapping gifts and putting together care packages to be delivered to each family in time for Christmas morning.