A Featherston couple are hoping their character salt pig collection will promote the humane treatment of the animals in real life.
Brenden Saayman and Reanne Tawhara, who run a recycling and sustainable second-hand shop in Featherston called What Goes Around Comes Around, will donate 100 per cent from sales of their salt pigs to SAFE (Save Animals From Exploitation), an organisation against cruelty to factory-farmed animals.
Ms Tawhara said they were given about 100 pottery salt pigs by a friend just before they opened their shop in November.
The pigs were each given a name and initially scattered around the shop, but now visitors walking along Fitzherbert St can see the collection proudly displayed in the window.
People came in on the strength of the window display, she said.